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{{Short description|1967 British film by Michael Winner}}
{{more citations needed|date=July 2019}}
{{use British English|date=July 2019}}
{{Use dmy dates|date=April 2020}}
{{Infobox film
{{Infobox film
| name          = I'll Never Forget What's 'Isname
| name          = I'll Never Forget What's 'Isname
| image          = File:I'll_Never_Forget_What's'isname_film_Theatrical_release_poster_(1967).png
| image          = I'll Never Forget What's'isname film Theatrical release_poster (1967).jpg
| caption        = Theatrical release poster
| caption        = Theatrical release poster
| director      = [[Michael Winner]]
| director      = [[Michael Winner]]
Line 71: Line 67:


== Controversy ==
== Controversy ==
In the United States, the film was denied a [[MPAA]] seal of approval due to a scene between Oliver Reed and [[Carol White]] which supposedly implied [[cunnilingus]].<ref name="winner">{{cite book |last=Winner |first=Michael |url=https://books.google.com/books?id=0rC_CAAAQBAJ&q=%22I%27ll+Never+Forget+What%27s%27isname%22&pg=PT129 |title=Michael Winner: Winner Takes All: A Life of Sorts |date=2013 |publisher=Pavilion Books |isbn=978-1-909396-21-0}}</ref> Winner, in his audio commentary, said he considered the scene to show masturbation. The [[Catholic League (U.S.)|Catholic League]] inaccurately described it as "fellatio".{{Citation needed|date=January 2017}} [[Universal Studios|Universal]] distributed the film through Regional Film Distributors, a subsidiary that was not a member of the MPAA. Along with a similar scene in ''[[Charlie Bubbles]]'' (1967), this helped to bring about the end of the [[Production Code]] in the U.S. and its replacement with a [[MPAA film rating system|ratings system]].{{Citation needed|date=December 2023}}
In the United States, the film was denied a [[MPAA]] seal of approval due to a scene between Oliver Reed and [[Carol White]] which supposedly implied [[cunnilingus]].<ref name="winner">{{cite book |last=Winner |first=Michael |url=https://books.google.com/books?id=0rC_CAAAQBAJ&q=%22I%27ll+Never+Forget+What%27s%27isname%22&pg=PT129 |title=Michael Winner: Winner Takes All: A Life of Sorts |date=2013 |publisher=Pavilion Books |isbn=978-1-909396-21-0}}</ref> Winner, in his audio commentary, said he considered the scene to show masturbation. The [[Catholic League (U.S.)|Catholic League]] inaccurately described it as "[[fellatio]]". [[Universal Studios|Universal]] distributed the film through Regional Film Distributors, a subsidiary that was not a member of the MPAA. Along with a similar scene in ''[[Charlie Bubbles]]'' (1967), this helped to bring about the end of the [[Production Code]] in the U.S. and its replacement with a [[MPAA film rating system|ratings system]].


The film has been incorrectly named as the first mainstream film to propose the use in the dialogue of "fuck". In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking (via the sound of a car horn) in June 1967, three months later than ''[[Ulysses (1967 film)|Ulysses]]'' (1967), which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.{{Citation needed|date=December 2023}}
The film has been incorrectly named as the first mainstream film to propose the use in the dialogue of "[[fuck]]". In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking (via the sound of a car horn) in June 1967, three months later than ''[[Ulysses (1967 film)|Ulysses]]'' (1967), which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.


== References ==
== References ==
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* {{AllMovie title|96141|I'll Never Forget What's 'Isname}}
* {{AllMovie title|96141|I'll Never Forget What's 'Isname}}
* [https://www.reelstreets.com/films/ill-never-forget-whats-isname/ ''I'll Never Forget What's'isname''] then-and-now location photographs at [https://www.reelstreets.com/ ReelStreets]
* [https://www.reelstreets.com/films/ill-never-forget-whats-isname/ ''I'll Never Forget What's'isname''] then-and-now location photographs at [https://www.reelstreets.com/ ReelStreets]
{{Michael Winner}}


[[Category:1967 films]]
[[Category:1967 films]]

Latest revision as of 22:00, 23 August 2024

I'll Never Forget What's 'Isname
I'll Never Forget What's'isname film Theatrical release poster (1967).jpg
Theatrical release poster
Directed byMichael Winner
Written byPeter Draper
Produced byMichael Winner
StarringOrson Welles
Oliver Reed
Carol White
Harry Andrews
Michael Hordern
Lyn Ashley
Frank Finlay
CinematographyOtto Heller
Edited byBernard Gribble
Music byFrancis Lai[1]
Production
companies
Universal Pictures
Scimitar Productions
Distributed byRank Film Distributors
Release dates
  • 18 December 1967 (1967-12-18) (London)
  • April 18, 1968 (1968-04-18) (NYC)
Running time
99 minutes
CountryUnited Kingdom
LanguageEnglish

I'll Never Forget What's 'Isname, also known as The Takers, is a 1967 British comedy-drama film directed and produced by Michael Winner. It stars Oliver Reed and Orson Welles.[2] The film deals with creativity and commercialism.

Plot

The opening credits run as a man carries a large axe through the streets of London. He then enters an office and destroys a desk with the axe. The man, Quint works for Dallafield Advertising alongside Lute. Quint has a string of affairs with younger women despite being married. He begins to recall his torturous school days, and these memories entwine with the present.

Quint attempts to get back at his boss Jonathan Lute by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is waste... waste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the River Thames, and escapes into Swinging London.

Cast

Soundtrack

The soundtrack by Francis Lai was released on LP by Decca Records.[1]

Critical reception

The Monthly Film Bulletin wrote: "This tragi-comedy is bursting with brightness and ideas, which are on the whole too confused to add up to very much. In its particular brand of cynicism one senses, perhaps mistakenly, the influence of Schlesinger – the same cold eye for human frailty, and the same identification of old school tie sentiments with the worst in human hypocrisy and degradation. ... Intermittently the film both pleases and amuses, particularly when Orson Welles, as the advertising tycoon, makes one of his brief appearances with a remark like "What's the going price on integrity this week?". Oliver Reed makes a credible bounder of Quint, and Wendy Craig gives a moving performance as his neglected wife. Carol White is vivacious as the tragic Georgina, and Otto Heller's Technicolor photography gives the subject a distinction that probably goes beyond its deserts."[3]

Richard Schickel wrote in Life magazine: "The people responsible for this movie have taken a big chance, deliberately blowing their cool in the hope that they can overpower ours. For me the gamble worked."[4]

The Kentucky Kernel wrote: "The movie, as a whole, came off as a pessimistic reiteration of the existing war between traditions and society, and individuality and the arts. It sparked here and there and was just about to catch fire when something woul inevitably happen to drag it back into the groove it had started for itself."[5]

Leonard Maltin's 2008 Movie Guide described the film as an "Excellent comedy drama".[6]

VideoHound's Golden Movie Retriever 2007 wrote: "To some tastes, this overwrought and long-unseen comedy from the swinging '60s will be completely dated with characters whose mindsets are totally alien."[7]

Leslie Halliwell said: "Vivid yet muddled tragi-comedy of the sixties, with splashes of sex and violence in trendy settings, a hero one really doesn't believe in, and a title which seems to have no meaning whatsoever."[8]

Controversy

In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which supposedly implied cunnilingus.[9] Winner, in his audio commentary, said he considered the scene to show masturbation. The Catholic League inaccurately described it as "fellatio". Universal distributed the film through Regional Film Distributors, a subsidiary that was not a member of the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code in the U.S. and its replacement with a ratings system.

The film has been incorrectly named as the first mainstream film to propose the use in the dialogue of "fuck". In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking (via the sound of a car horn) in June 1967, three months later than Ulysses (1967), which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.

References

  1. ^ a b "Decca Issues Varied Spring LPs". Cash Box. 20 April 1968. p. 54.
  2. ^ "I'll Never Forget What's'isname". British Film Institute Collections Search. Retrieved 31 December 2023.
  3. ^ "I'll Never Forget What's'isname". The Monthly Film Bulletin. 35 (408): 5. 1 January 1968 – via ProQuest.
  4. ^ Schickel, Richard (17 May 1968). "A Bitter No-Exit from Success". Life. p. 12. Retrieved 31 December 2023.
  5. ^ Rexroat, Gary (14 October 1958). "Movie Depicts Society Vs. Arts". The Kentucky Kernel.
  6. ^ Maltin, Leonard (2007). Leonard Maltin's 2008 Movie Guide. p. 655. ISBN 978-0-451-22186-5.
  7. ^ Craddock, Jim, ed. (2006). VideoHound's Golden Movie Retriever 2007. p. 430. ISBN 978-0-7876-8980-3.
  8. ^ Halliwell, Leslie (1989). Halliwell's Film Guide (7th ed.). London: Paladin. p. 505. ISBN 0586088946.
  9. ^ Winner, Michael (2013). Michael Winner: Winner Takes All: A Life of Sorts. Pavilion Books. ISBN 978-1-909396-21-0.

External links

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